Issue 119 | October 9, 2003
New I/P Publications for Business Leaders
 Several new intellectual property publications for entrepreneurs and managers of small and medium-sized enterprises ("SMEs") are now available from the World Intellectual Property Organization ("WIPO"). The guides are part of a new series on "Intellectual Property for Business" that is intended to cover cover a wide range of practical I/P issues that are important to business leaders.

"Making a Mark" is available at http://www.wipo.int/sme/en/
and explains the basics of trademarks from a business perspective.

"Domain Names: Making a Good Choice" is available at http://www.wipo.int/sme/en/documents/
and explains the "DNS" and its interface with the trademark system.

"Intellectual Property Rights and Exports: Avoiding Common Pitfalls" is available at http://www.wipo.int/sme/en/documents/pdf/ip_exports.pdf and explains how to address intellectual property issues in an export plan.

"Valuation of Intellectual Property: What, Why, and How" is available at http://www.wipo.int/sme/en/documents/
and explains intellectual property valuation and how it can be used to help find the most cost-effective way in which I/P assets can be used, protected, insured, sold, leveraged or exchanged in the market place.

And finally, "Intellectual Property for Business" is available at http://www.wipo.int/sme/en/ip_business/index.htm and provide an overview of why intellectual property is important to your business.

For more resources on explaining intellectual property issues to business leaders, including free in-house training seminars, please contact the author of this issue, Bill Heinze (bill.heinze@tkhr.com), at Thomas, Kayden, Horstemeyer & Risley in Atlanta, Georgia USA.

The information contained in this email is provided for informational purposes only and does not represent legal advice. Neither the APLF nor the author intends to create an attorney client relationship by providing this information to you through this message.